I understand that the differences between interior design and home staging are not always obvious, so I thought I would clarify them in my blog this week.
Designers are trained to create a home you really want to live in. Many of the skills used in interior design and staging are similar and a lot of designers offer both services. So what’s the difference?
The difference is the intent or reason for undertaking these changes in your home.
Interior designers work with home owners to create a room/s or a home of the client’s dream to live in. This work can take anywhere from a few days to a few months to complete and the designer works to capture the mood, tastes and style of the home owner/s. Furniture, fittings and accessories are purchased for the home owner to keep and live with for a long time.
When staging homes to sell, designers often work more closely with real estate agents than with home owners. Successful home stagers know the local real estate market; they know what types of properties are selling and what is not. They are aware of the average number of days on market as well as recent sale prices. They discuss with the real estate agent and agree on the target market, the people most likely to buy the property. With this information in mind, the designer then stages the home to appeal to both the target market and as many people as possible. Using their knowledge of scale, traffic flow, colour and the visual perception of space, they highlight a home’s features and minimise any negatives. Hire furniture is used and returned at the end of the sales campaign. Often the designer can stage a home without ever meeting the home owner/s. Unlike interior design, the furniture, colours, accessories, artwork etc are chosen to appeal to buyers, not the personal taste of the home owner. A lot of planning goes into home staging but the visible work is all undertaken in one day. The designer does their job and hands the property to the real estate agent to do theirs. Together, they aim to sell the property in the shortest amount of time and for the highest possible price.
Home stagers also offer consultation services. They will visit your home for 1-2 hours, walk around and discuss the property with you, then provide you with a written report on what needs to be done to prepare the home for sale. The home owner then undertakes these tasks themselves.
If you’re considering preparing your home for sale, don’t be afraid to speak with your real estate agent and a home stager for advice. Many people can be reluctant to for fear of the dreaded sales pitch and the costs involved but agents and designers can make an incredibly powerful team. Preparing your home properly is more than cushions, throws and lamps, it’s the combination of a great and skilled team working to get you the best result.
I’m always looking for more blog topic ideas. If you could pick my design brain, what would you like to know about preparing your home for sale, choosing paint colours or renovating your property? Let me know below, I’d love to hear from you.